ttcmso

The year 2009 has been a tough marketing year. Far more pressure has been put on Marketing to create sales and to increase the bottom line not least through modern tools like CRM, MIS, ERP to internally support Key-Processes like Job logistics (merchandising), operation logistics (production planning) and data logistics (ERP) etc. Marketing is often looked at as an expense, rather as an investment. Yet Companies need to show return on investment (ROI) that marketing achieves in Textile / Garment Companies in the same way, as it brings forward required added value strategies and the formation of Partner Alliances to achieve new Goals. The best way to know about the ROI is to create an annual marketing plan latest now, before start of the New Year, before 2010.

An annual marketing plan will assist your Company in finding out what your Company needs to do, how to do it, and when to do it. This marketing plan should go hand-in-hand with your business plan and the overall, oversee able Business Development. The marketing plan keeps your Company and particular your marketing team in check and enables your Company to continuously monitor and evaluate the marketing efforts.

TTCMSO offers a 6 day intensive marketing plan course that can help your Company in developing your own marketing plan. In this course we will revisit your marketing goals and determine what it is that you hope to achieve in the upcoming year with your marketing efforts. We will then chart the course on how you can achieve those goals and objectives. In fact we recognized, that many Companies avoid this process because they don't know where to begin the process. The good news is, that this is what this course is made for.  We at TTCMSO will make you walk through the steps of creating a solid marketing plan for 2010.

Agenda
At the end of our course you will have completed the following:
• Preparation of your mission statement and vision for the upcoming year
• Discover and define your niche markets
• Develop your value proposition
• Develop and plan your marketing strategy
• Develop your marketing mix
• Create a marketing calendar that contains a month-by-month schedule
     
When the course is finalized you will have a strong marketing plan in your hand. It will become an important tool that will help you work smarter (not meaning harder) at achieving your marketing goals. You may want to revisit your Company’s marketing course and revise your marketing plan year by year to keep pace with economic and market developments. Your marketing plan should reflect changes and goals based on the previous year's marketing experience and the future insight.

How it Works
Each of the six days your marketing staff will receive a new lesson and assignment to complete. TTCMSO will coach you through those 6 days and by the time you have completed the 6th. day you will have created your annual marketing plan.  For further information pls do not hesitate to contact us via pannida@ttcmso.com